W dzisiejszym Antitrust of the Year wyemitowanym przez UNITED STATES DISTRICT COURT EASTERN DISTRICT OF TEXAS SHERMAN DIVISION
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THE STATE OF TEXAS
THE STATE OF ARKANSAS
THE STATE OF IDAHO
THE STATE OF INDIANA
COMMON WEALTH OF KENTUCKY
THE STATE OF MISSISSIPPI
STATE OF MISSOURI
STATE OF NORTH DAKOTA
STATE OF SOUTH DAKOTA
STATE OF UTAH
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GOOGLE LLC
doc (redacted)
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Google has monopoly power in the ad buying tool market for small advertisers.
Google has also actively worked with Big Tech competitors to undermine government efforts to enhance users’ privacy
Based on a review of Google’s internal documents, Google wanted to quash the innovation of header bidding for three reasons: to avoid price competition, to permit Google to continue to trade on inside information, and to foreclose competition against its publisher ad server monopoly.
Facebook helps Google kill header bidding with an unlawful agreement
Google and Facebook also agreed to manipulate publisher auctions in Facebook’s favor
AMP is a low-quality product for publishers in two ways. Publishers [REDACTED] AMP also degraded quality by restricting content and ad types.
Google falsely told publishers that adopting AMP would enhance load times, but Google employees knew that AMP only improves the [REDACTED] and AMP pages can actually [REDACTED]. In other words, the ostensible benefits of faster load times for cached AMP version of webpages were not true for publishers that designed their web pages for speed. Some publishers did not adopt AMP because they knew their pages actually loaded faster than AMP pages.
Google also [redacted] of non-AMP ads by giving them artificial one second delays in order to give Google AMP a [redacted] [redacted] slows down header bidding, which Google uses to turn around and denigrate header bidding for being too slow.
Google’s decision to phase out third-party cookies on Chrome only increases the information asymmetries, leaving publishers with fewer alternatives other than Google’s user data.